WSL Evaluates Surf Ranch in Australia

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The World Surf League (WSL) have announced today they are planning to bring their Surf Ranch venue, Kelly Slater Wave System technology and experience to the Sunshine Coast.

The first Surf Ranch facility in Lemoore, California features the Kelly Slater Wave System and delivers incredible experiences that combine the greatest level of surfing, coaching, fun, and hospitality.

The Surf Ranch’s Kelly Slater Wave System delivers the largest, highest-performance man-made wave in the world. The wave, coupled with purpose-built coaching and safety, provides the ultimate environment for surfing progression, competition, and pure enjoyment. In addition to powering Championship Tour events like the recent Freshwater Pro pres. by Outerknown, the Kelly Slater Wave System produces waves for all levels of ability and preferences.

The Surf Ranch on the Sunshine Coast will combine the Surf Ranch experience with Australian inspired architecture and culture. Beyond the wave, this new Surf Ranch would include overnight accommodations and programs to explore the region and the broader world of waves up and down the Sunshine Coast.

“Australia is a core market for the WSL, and we view the Sunshine Coast as a natural home for a Surf Ranch, given its culture, history, and roots within surfing as well as its pristine beaches and commitment to environmental sustainability,” said WSL and WSL WaveCo Asia Pacific General Manager, Andrew Stark.

The Surf Ranch on the Sunshine Coast will anchor a broader tourism development district that can provide significant economic stimulus and job creation. The project would include the development of a luxury eco-lodge, event and training facilities, tourism accommodations, public open space, and an environmental experience centre.

“Given the WSL’s demonstrated focus and commitment to sustainability across the globe, we want to ensure we and our partners strike the right balance between economic development and sustainable growth for the Coast,” said Stark.

“For us, that means creating a green environment for the community, delivering high-value eco-tourism and attracting more visitors to the region. These are all key drivers for the Sunshine Coast and also inherent in the way we operate Surf Ranch.”

He continued, “We are committed to working with those in the local area, and over the coming weeks we will be talking to the community to explain the Surf Ranch concept, as well as listening to local perspectives.”FOR IMMEDIATE RELEASEWithsurfingsettomakeitsOlympicdebutin2020,theSurfRanchcomplementsthenaturalbreaksoftheSunshineCoast,andprovidesinfrastructuretoensurereliable,world-classwaves that could be part of a Queensland bid for the 2032 Olympic Games.TourismIndustryDevelopmentMinisterKateJonessaidtoday’sannouncementwasagreatwinforthetourismindustryontheSunshineCoast.“Havingseenthisexperiencefirst-hand,Icansaywithoutdoubtthatthiswillbeamajordrawcardforthousandsofpeoplearoundtheworld,” she said.“Weknowsurfersarealwaysonthelookoutforaconsistentbreak–thiswavedeliverstheperfectbarreleverytime,”continuedJones.“TheSunshineCoastisoneofourkeygrowthdestinationsforinternationalanddomestictourists.Anattractionlikethiswouldgivetouristsa whole new reason to visit this region, supporting local jobs and local businesses.”SunshineCoastAirportChiefExecutiveOfficer,AndrewBrodie,saidtheSurfRanchfacilitywouldcomplementtheregion’sexistingtourismoffer.“SunshineCoastofferssomeunforgettableoutdoorexperiences,andwithexistingflightsfromAustralia’sEastCoastandAucklandofferingconnectionsfromAmerica,Asia,andEurope,SurfRanchwouldenhancethe region’s reputation for adventure,” Mr Brodie said.“Theregion’snewrunway,settoopennextyear,willopenupmoredestinations,puttingSunshineCoastAirportinprimepositiontobethegatewayforAussieandinternationalsurfers looking for the perfect wave.


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